New Jersey embraces one of Europe’s most sought-after betting sites, Unibet.
Building up to its anticipation Kindred Group, Unibet’s parent company, teased a few information details while at it’s earning calls that New Jersey’s betting market will be penetrated.
Status Update With Unibet and NJ
It was only a matter of time that Kindred Group’s sports betting plans surfaced in public, after holding its Q2 earnings calls this week.
The CEO Henrik Tjarnstrom stated in the call, that while the company’s still exploring options of entering the online casino in the US, significantly they intended to launch online sports betting primarily with its Unibet brand, targeting New Jersey.
Kindred has enjoyed being established in regulated markets as top-ten online gaming operators, with a variety of brands under its umbrella offering online sports and casino. However, so far the company has concentrated on other European markets including Nordic countries, aiming further to explore online casino and poker as it expands in the US also.
And The Partner For NJ Sports Betting Is? The Question Remains.
Seemingly, land-based casino licensees are in it to thrive while working with sports betting providers, having slots opened adequately to operate their own brands in the state.
It seems almost obvious to make the connection with Kambi Group, hence they are Kindred Group’s subsidiary specializing in sports betting platforms for other companies. Clearly, Kambi is known to be rubbing shoulders with daily fantasy sports becomingly Draftkings, a sports betting operator. Meanwhile, Resorts Atlantic City is shaping up the possibility of Draftkings Sportsbook to operate under its license.
Our speculations further show us that at one point Draftkings were once surveyed by Kindred.
After mapping out and coming to an understanding of these companies ties, its clear to us that the Resort license is only suitable for Unibet to operate under it.
Expectations Raise For Unibet In The US
It seems also inevitable that Kindred/Unibet stands in a position to even grow further beyond New Jersey, as Tjarnstrom stated its growth predictions.
“Our working hypothesis right now is when sports becomes available, we would see it as a big benefit if we could go with Unibet brand, albeit we fully appreciate that it’s fully unknown in the US market, but it has worked well in Europe and we believe it could work in the US as well”.
At this rate, possibilities seem high for West Virginia and Pennsylvania to be the next targets, although the time-frame challenge the predictions.