Rush Street Interactive is one of the biggest names in the internet gaming industry and its deal with Kambi Group Plc is aimed to further its reach. The deal is a multi-year agreement for sports betting.
With its decision to strike down the federal Professional and Amateur Sports Protection Act of 1992 (PASPA), the U.S Supreme Court has cleared the hurdles for state-regulated sports gambling.
Kambi is a global supplier of sports betting services. Under the agreement, Rush Street Interactive aims to integrate the sportsbook technology of Kambi into its proprietary online gaming platform.
Rush Street Gaming operates bricks and mortar casinos in New York, Pennsylvania and Illinois and Rush Street Interactive is affiliated with it. Rush Street Interactive has an in-house proprietary iGaming platform. This has helped the company’s playsugarhouse.com brand to become one of the biggest names in New Jersey’s online casino market.
On the other hand, Kambi with its reach in 6 continents is one of the well-known sports betting providers. Apart from its headquarters in Malta, it has offices in London, Stockholm, Manila, Bucharest, Sydney and a staff strength of more than 600.
Kambi has been looking to gain entry into the U.S markets and it seems like the partnership with Rush Street would work well for both parties. Kambi has also been building their technology so that it can suit the regulations of each state and stakeholders requirements for a safe and secure sportsbook.
The deal includes online as well as retail services and has provisions for an extension beyond U.S markets in the future. If the initial launch proves successful, Rush Street Interactive aims to offer the Kambi sportsbook in other regulated global markets as well. Richard Schwartz, President of Rush Street Interactive said, “Now following the exciting Supreme Court ruling, we look forward to launching a high-quality Sportsbook in the U.S. in the near future, as well as in other regulated international markets,” Schwartz added.
It is expected that more partnerships between casinos and sportsbooks are in the offing. Many casinos have been working with the anticipation of such an outcome. One such example is that of Ocean Resort Casino whose CEO stated that they were partnering with a global sportsbook leader but did not divulge any details.
Apart from new partnerships, New Jersey is pinning its hopes high and aims to establish its monopoly right away. The Garden State feels that there is no better time than now to market itself as an entertainment resort destination. They aim to encourage customers to spend more time in the city leading to more secondary spending.
Looks like exciting times are in store for the industry in New Jersey.