Reviewing NJ Sportsbook Partnerships With Prudential Center
Sports Betting News

Reviewing NJ Sportsbook Partnerships With Prudential Center

The Prudential Center in Newark kept busy in 2018, making the most out of the opportunities presented by legal sports betting in New Jersey. Over the past several months, the venue has stepped into promising marketing agreements with three of the largest sports betting operators in the country.

The home arena of the NHL’s New Jersey Devils now has a main concourse containing the new William Hill Sports Lounge. The sportsbook officially started accepting wagers from NJ sports betting players in December 2018 and now has a prominent position inside the arena. The suite/club level at the center will be turned into a Caesars bar and restaurant while FanDuel Sportsbook will be in charge of all social and digital activations.

Here, we will take a closer look at what some of Prudential Center’s NJ sportsbook-themed amenities.

The William Hill Sports Lounge

The William Hill Sports Lounge has received performance reviews similar to its NJ sports betting app. The Lounge’s main purpose is to allow consumers to relax and place bets on the William Hill app. You cannot place an in-person bet at the Lounge, therefore you must use the William Hill app.

There are several features that make the William Hill Sports Lounge a place worth stopping by for prospective NJ sports betting players when inside Prudential Center. The lounge serves as a promotional and marketing tool for William Hill, as well as an information center for the sportsbook in a high-traffic area of the arena. The William Hill Sports Lounge has five high-top tables, which are good to lean on and read the mini sports betting manuals imprinted on them.

Upon entering the William Hill Sports Lounge, you will likely be approached by an employee who can help get you set up with your own account on the William Hill mobile app. You can even make your very first deposit and receive a $50 welcome bonus toward online sports betting before heading back to your seat.

There are three television screens inside, along with a few screens displaying the odds and future prices. One thing you may see on these screens are highlighted bet options for future events such as the Stanley Cup, NFC & AFC, the Super Bowl, and the 2019 MLB World Series Champion.

The Lounge allows for a person to grab a quick drink between game periods or inquire about the William Hill app.

Caesars and FanDuel Sportsbook Presence At Prudential Center To Strengthen In The Months To Come

Caesars is also planning on launching its own sportsbook-themed area at the venue, only at the club and not main level. Caesars, along with FanDuel Sportsbook, will have increased brand advertisement for all Prudential Center visitors to see on the dasher boards and via in-arena messaging throughout hockey games.

FanDuel Sportsbook also got its logo placed on the ice below the goal line, near the corner  of the rink. This massive brand advertisement visible to all viewers of the game is a result of FanDuel’s continued aggressive pursuit of marketing ties with the Prudential Center and in New Jersey in general.