NBA and Paddy Power's FanDuel to partner on U.S. sports betting
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NBA and Paddy Power’s FanDuel to partner on U.S. sports betting

The sports betting industry in the U.S. is currently one of the most dynamic markets out there, and gaming operators know they won’t survive in it long without strategic partnerships. One NJ sports betting provider that understands that all too well is FanDuel Sportsbook, which signed a partnership with the NBA.

Now, Paddy Power Betfair, the parent company of FanDuel, is looking to expand the partnership not just in New Jersey, but towards New York sports betting as well and the U.S. in general. This decision has come at a time when gaming companies and sports leagues are all struggling to secure themselves a competitive spot on a market where nothing is ever certain.

FanDuel Sportsbook Now An Authorized Partner To The NBA In NJ Sports Betting And The U.S.

The extended deal makes FanDuel Sportsbook the third gaming operator to benefit from official NBA game data and advertising rights, along with MGM Resorts International and The Stars Group.

Matt King, the FanDuel Chief Executive, refers to the deal as a way for the company to be able to deliver the best sports betting product on the market.On NBA’s side, Scott Kaufman-Ross, the league’s head of fantasy and gaming, said an extended partnership will result in more room for innovation.

Neither side has yet disclosed any financial detail regarding the deal, but numbers most definitely revolve well over six figures. This fall has officially been the season for partnerships between U.S. sports betting operators and professional sports leagues. The only major league that hasn’t yet chosen a partner on its side is the National Football League and you can rest assured, casinos and sportsbooks around the country are all holding their breaths.

There’s many rewards to reap in such a partnership, especially for the league itself. Promotion from a large sports betting operator leads to increased fan engagement, which in turn boosts ticket and merchandise sales.

In the case of the FanDuel Sportsbook, the advantages of access to NBA data have already become apparent. FanDuel’s InPlay, a mobile fantasy sports game that happens in real-time and syncs up with live broadcasts. Recent reports revealed that InPlay players ended up watching a game over 50% longer than other players.

NBA data has already demonstrated the benefit of its tie-up with FanDuel’s InPlay real-time mobile fantasy game that synchronizes with live broadcasts. It shows that fans using InPlay watched a game 56 percent longer on average than those not playing the game. That’s great news both for the FanDuel Sportsbook NJ and the NBA.

For a long time, sports leagues pushed against the legalization of sports betting but once the Supreme Court revoked PASPA this May, states were free to instigate their own legislation. Once warning that sports betting would spoil the integrity in sports, most pro major leagues are now embracing the benefits of the industry.