This NFL season just got even more fun, after FanDuel partnered up with Amazon’s Alexa!
The new feature is part of an NFL prediction game called FanDuel: Pick 6. How it works is Alexa asks users to predict the winner for upcoming Sunday and Monday night football games. If the user gets all six answers right, he or she gets to participate in a $1,000 FanDuel tournament.
This is a one-of-a-kind integration of sports betting and home sharing devices and it’s curious to see what comes next.
HOW FANDUEL: PICK 6 Brings NJ Sports Betting To Our Homes
All Amazon Echo devices will be part of the game, all it takes is for users to enable the game through Alexa. Then, an “open FanDuel” command will send six football questions your way – all about upcoming games.
Some examples of what the questions could include: Will team X score in each quarter of the game?; “Will Player X total over 100 receiving yards? etc.
If you answer all the questions right, you will immediately get an email from FanDuel containing a code. That code is your ticket to next weeks’ Alexa Pick 6 $1K Free Play Tournament, which is very much based on FanDuel’s classic daily fantasy sports tournaments.
Through a resource of fake cash, players can generate their own NFL roster, which later they can put to test up against other players’ teams. Amazon didn’t stop there, though. Alexa will also provide players with scouting reports, weather updates, in-game updates, mini trivia games, and full game recaps.
There are some other FanDuel features on Alexa as well, but users should beware – it is football season and sharing your email with FanDuel means a lot of marketing coming your way.
The FanDuel Sportsbook Story
It all started on May 14 in New Jersey, the first state to make a move after the Supreme Court made its ruling to allow sports betting outside of Nevada.
Other states that jumped in were Delaware, Mississippi and West Virginia, with Pennsylvania and Rhode Island expected to follow.
FanDuel is a great example of someone who rode the wave of sports betting well – after an exciting merger with the UK’s Paddy Power Betfair, they quickly named themselves much more than a DFS company. They became a top, full-blown sports betting provider through the FanDuel Sportsbook – available via both the Meadowlands Racetrack in New Jersey and six weeks later, a mobile app.
It’s obvious the company is aiming at an even bigger audience, now that it’s paired up with Amazon’s products.