A letter of intent was signed by Hard Rock International in association with Gaming Innovation Group (GIG).
A press release confirms:
“Gaming Innovation Group Inc. (GiG) has signed a Letter of Intent with Hard Rock International (Hard Rock) for the provision of an omnichannel sportsbook platform in the newly opened New Jersey, US market at its Hard Rock Hotel & Casino Atlantic City.
The intention of the LOI is to execute an agreement and launch the sportsbook in New Jersey in Q4 2018.”
Less Was Said, But Doing More Was Predetermined
As the NJ Sports Betting plans were shaping up for expansion, only little was mentioned on the press release concerning their developments
In a matter of a few days following the casino’s launch, Hard Rock online casino embarked on its operations. Simultaneously, their relationship with GiG designating to its NJ online casino had naturally set afoot.
Furthermore, incorporating a mobile app completes the package as expected. As seen also, the emphasis of “omnichannel” signifies the deal’s stipulation of a retail sportsbook together with an exclusive casino-affiliated NJ online sportsbook.
Fundamentally, GiG’s sports betting services comprises of the following:
- GiG Sports Connect: An odds service based on data in GiG’s proprietary models.
- GiG Trader: “A full suite of trading and risk management tools and services with global reach and local knowledge.”
- GiG Goal: “Mobile-first middleware and front-end service based on personalized algorithms.”
Hard Rock AC Embraces NJ Sports Betting At Last
Despite the concurrent roll-out of Ocean Resorts Casino unveil sports betting on the same day of launching, some speculations surrounding Hard Rock activating their sports betting function occurred.
Jim Allen, the CEO of Hard Rock, affirmed that going live is projected within a span of 2 months in light of those theories.
“While there has been a few sports betting windows open… we understand that the market is actually more favorable on a handheld device — or your smartphone, if you will.
Nobody has that technology approved yet by the DGE. We are in that process, so we’ll be making some announcements probably sometime in the next 30 to 60 days as far as how we’re going to do that.”
In the course of events, all of that did not come to fruition. However, Allen and his staff are confident about redeeming their service operations ahead of the NBA season, adding on top of the ongoing football season.
Hard Rock Stands Tall In Cahoot With Its Major European Partners
The inter-continental relationships have been evidently looming between US and European sports betting establishments, as one of it’s major operators, Bet365 sealed an agreement with Hard Rock – which came into public within less than a week since their doors were unlocked.
Utilizing under Hard Rock’s licensing benefits in skin gambling is the one edge guaranteed for Bet365’s operation, rather than their use of technology resources being the main implantation as far as what they could offer for the deal.
Continuing the streak of European amalgamations in the US establishing a 10-year tenure, mid-August saw the sudden announcement of Kindred Group merging with Hard Rock.
The Unibet-affiliated operation initiate their first market penetration of many in the US. Kindred’s reputation precedes them to rise to prominence equally with their prevalent sports betting blueprint set in the Scandinavian regions of Northern Europe.
More expressions came from Manual Stan, the senior Vice President at Kindred US, stating:
“This is a very exciting moment for Kindred as we have been working hard to take this first important step into what will most likely become the largest betting market in the world.”
A Trio Deal To Complete Your Structure At Hard Rock AC
Following suit to Resorts’ formation aligning BetStarsNJ and DraftKings Sportsbook in conjunction with it’s personally customized sportsbook, Hard Rock Atlantic City aims at a prospective deal with GiG, making them one step closer to complete their trio deal structure.
These affiliations ensue the regulations set by the New Jersey Division of Gaming Enforcement (DGE) allocating a maximum of three consumer brands for each casino. Resorts‘ formation seemingly is a tough act to follow for Hard Rock and its associates.
However, despite Bet365 and Kindred’s lack of recognition in the US, the market acknowledges them amongst global brands as the top 10 global gaming companies.Nevertheless, their connections with Hard Rock raise a decent amount of potential for them in providing services for New Jersey that will make their presence felt.