Sports Betting is close at hand from finding another new buyer on the heels of a recent monumental tie-up between the National Football League, shooting their shot at making Caesars Entertainment pioneers of their casino-partner endeavors, sealed over prolonged deal.
The financial implications of the deal were seemingly confidential at this stage for all intents, except that news leaked publicly from an anonymous source inside of the Las Vegas-based Caesars that the agreement between the league and the casino brand stipulates an annual injection of $30 million.
Furthermore, the NFL branding is exclusive only to Caesars and will be highlighted between their U.S and UK casinos according to their territorial clause, only with the exception of the sports betting facet.
The National Football League remains as the only professional sports organization persevering to preserve the sport’s tradition thus far, by not succumbing to the legal sports betting pursuits. It must be the handwriting on the wall indicating that NFL’s marks are morally restricted from its sportsbooks.
Reports from statements made by the NFL’s senior vice president of sponsorship and partnership, Renie Anderson, expressed that:
“We’re not rushing into anything.” She further stated, ”We’ll continue to look at the industry as it evolves but it still has a lot of evolving to do”.
For the time being the NFL still counteracts from adapting to the unaccustomed sports betting industry, fostering legitimacy in its lucrative capacity, other major U.S. sports leagues are down for the cause.
If they got in on the act like those sports who are activated and have already secured betting deals, in all likelihood the American Gaming Association assures that the NFL would be flirting with insurmountable ballpark figures of virtually $2.3 billion in annual revenue
As NFL’s sponsorship revenue continues to expand, its timeline results proves us that Caesars has every reason to be associated to the league and its 32 teams pursuant to their partnership. To the degree that the researchers, IEG, indicated between 2016-2017 a 4.4. percent upsurge to $1.25 billion.
These results led to motivate high hopes especially for Commissioner Roger Goodell, who envisions for 2027 to accumulate $25 billion from the present $14 billion total revenue
The casino operator’s plans are also aimed at enhancing the experience for the league, adding to their contributions after partnering with the Raiders’ new Las Vegas stadium.
As yet they’ve attracted 55 million rewards customers and will further entice them with granted access to NFL events hosted in various locations countrywide, providing live entertainment and will be able to rub elbows with Caesars’ roster of celebrity chefs.
Continuing with their streak of partnerships, not only does Caesars make it look easy to their competitors but they also solidify their place in being the largest casino operation in the U.S. and the results appearing advocate their productivity in the fast-becoming lucrative sports betting industry.
Succeeding their agreement with the Oneida Indian Nation secured this week, bearing sports betting for New York’s three properties under the tribe. Including the Philadelphia 76ers and New Jersey Devils, each of which competing on the NBA and the NHL respectively.
By the time the NFL looks up Caesars will be entrenched knee-deep in the league already. Evidently their name ring bells by now across the radars of the league, with its club associations and also not to mention Chicago Bears and the New Orleans Saints.