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Bally’s & Harrah’s plan to Launch NJ Sports betting Next Week with Temporary Sportsbook

Atlantic City’s Bally’s and Harrah’s under the ownership of Caesar’s Entertainment seem set to open temporary sportsbooks with the intention of launching sports-betting this week.

This follows approval having been received from the New Jersey Division of Gaming Enforcement in the past fortnight, and photographs being leaked via social media showing what appears to be equipped and furnished sportsbooks at the two casinos.

Caesar’s Entertainment did not immediately confirm this development, but assuming that’s accurate, this should place Bally’s AC and Harrah’s online casino on the same platform as Borgata, Meadowlands Racetrack, Monmouth Park and Ocean Resort as being locations with live sportsbooks in New Jersey.

Speculation has been riding for some time now about Caesar’s entering the sports betting fray, with David Purdum from ESPN saying on social media that Caesars was anticipated to be opening sports betting lounges at all three their locations shortly. Other online reports fuelled speculation heavily from 26th July where pictures were shared online reportedly taken at the Bally’s and Hurrah’s premises.

At Harrah’s the former slot zone C, which is near the poker and Keno rooms, is said to be the exact location on their premises for the sports-betting lounge.

Caesar’s will in all likelihood use their partnership with Miomni again to bring sports betting to NJ, as they already work together in partnership in Nevada where Miomni runs their online operations; Miomni being a specialist in racetrack, casino and sports betting tech.

Sports wagering having gone live-and-legal in NJ on June 14th, continues to surge ahead in popularity. A mere two weeks after this date, Ocean Resort opened their doors on June 28th and also entered the fray with a William Hill sportsbook on their premises. The last entrant to the sector so far has been Meadowlands hosting a FanDuel branded sportsbook on July 14th. Will Bally’s, Hurrah’s and Caesar’s be next out the gate in the state?

Golden Nugget squeezed in their application for a sports betting license on July 16th meeting the deadline by a hair’s breadth; while Resorts in partnership with DraftKings is yet to go live.

All NJ online casinos seem to be working feverishly toward the NFL kick-off in September, and provided that there are no administrative hiccups, that looks to be realistic for all applications made to date.