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Bally’s & Harrah’s are set to Launch Sportsbooks This Week

New Jersey sports-betting is raging ahead as Bally’s Wild Wild West Casino went live with sports betting on July 30th. Harrah’s, Bally’s sister company under the Caesar’s Entertainment umbrella, was hot on their heels opening just two days later.

Both have opened initially in temporary facilities on site, which is permitted under the state’s legal requirements for a period of nine months.  This makes sense as they get to enter the market sooner chasing football season while fulfilling their obligations for the lee-time in the application for online gambling licenses.

The NFL season opens on September 5th, while college football season opens August 25th. New Jersey requires land-based casinos to be operational for a minimum of 30 days prior to the introduction to online betting. Seen in context – they could not have started a day later!

Likewise, the financial incentive for surging ahead can’t be underestimated, as legal bettors in Nevada wagered a staggering $1.7 billion on football games in the past financial year alone. What the real number is, including illegal betting, is anybody’s guess.

Projections made by experts in the sector believe that sports-betting could be a business valued at $6 billion by 2023 – very attractive for any concern which has been struggling in the wagering business in NJ as many have in recent years.

OpenBet technology powered by Scientific Games are contracted to Caesar’s Entertainment to provide all retail and online gaming. President of Scientific Games, Barry Cottle had this to say about the roll-out: “We’re thrilled to partner with Caesars to help them bring best-in-class sports wagering experiences to their players. Our SG Digital team is excited to help Caesars stay ahead of the game, as they work to expand their sports betting, digital and mobile offerings into newly regulated markets.”

Scientific Games will also be providing services for Caesar’s Mississippi.

This month is set to be frantic with mergers, acquisitions and hastily appointed partners as everybody works toward football season going live.