888 online casino is now sponsoring the New York Jets. The NFL team has closed a deal with the NJ online casino.
Details of the Jets partnership with 888 are still unknown.
The New York Post was the first to reveal the agreement. Later on, there was a message on the casino’s website, that described 888 as a proud sponsor of the NFL team.
The direct promotion of 888 sports betting app and website seems not to be included in the deal.
According to the Jets website, their home game on Oct. 21 includes downloading the 888 Gaming app in order to receive prizes like signed Jets merchandise and greeting the ambassadors of the brand.
The partnership came after NFL informed the US Congress about its goals for legal sports wagering. New Jersey wasn’t able to fulfill NFL’s plans on legal betting.
Why Not FanDuel Sportsbook
The situation isn’t that simple, having in mind that FanDuel Sportsbook already have a cooperation with the Jets for daily fantasy sports. They also share the same location for the home games of the team.
At home games, the New York Jets are promoting competitions with prizes like free signed EY Coaches Club tickets if fans visit the tent, situated on lots E & F on the island.
An NJ Online Casino Joins Forces with an NFL Team
NFL teams have been searching for ways to gain commercial and sponsorship and dividends from legal sports wagering. The Baltimore Ravens and the Dallas Cowboys have already closed deals with online NJ casinos. The Detroit Lions were in agreement with MGM Resorts in the past.
The NFL seems to loosen its tight rules for casino deals and this partnership boosts the possibilities even further.
This is the first case when an online gambling platform or an NJ online casino enters in agreement with an NFL team.
The previous deals weren’t including sports betting at all. Although the partnership isn’t meant to boost the online casino, it’s not easy to divide the sportsbook and the 888 casino. You can get there with a single click while browsing the NJ 888 website.
The Future of NFL After the Deal with 888 Casino
Since the New York Jets have started it, other teams such the Philadelphia Eagles and the New York Giants will most likely follow this trend.
Currently, there are eight NJ online sportsbooks and soon there will be more. Pennsylvania will be the next place with legal sports betting by the first quarter of 2019. Regulated wagering will most likely be available in New York in 2019 as well.
This seems to be just the beginning. Sportsbooks will operate soon close to the home ground of the New England Patriots – Rhode Island. Another potential candidate for a casino sponsorship is the New Orleans Saints, located closely to casinos in Mississippi.
One thing is sure, this won’t be the last time when an online casino enters in a partnership with an NFL team.